McAwesome!

It goes without saying that EVERYONE has woken up in a mood. Whether you rise in a great, angry, fragile, or even a little explosive mood, what emerges from under the blankets could be anybody’s guess. Personally, I have an agreement with my wife that I am not responsible for my actions for the first couple of minutes in the morning. Unfortunately she chooses to forget this agreement as soon as it becomes relevant. If only there was a way to alleviate the trouble of the morning mood…

“Leave your morning mood behind.” This is the slogan of McDonald’s latest renegade advertising campaign. While their slogan seems simple enough, the creativity displayed in the visual aids of the campaign, capture the viewer and give an aesthetic to moods that anyone can relate to.

The picture on the left is one of three that were used for a McDonald's advertising campaign in Austria. This image depicts a blue collared office worker whose body has been replaced with rockets. The insinuation here is that the subject is explosive or ready to "go off."  

But, with the help of a solid breakfast, specifically McDonald's breakfast, one can alter their mood for the better.

Though these images never surfaced in the U.S., their usage is a great representation of the creativity constantly displayed by the McDonald's marketing team. By associating a comical look with a common mood, the advertisement appeals to the consumer’s feelings. More than likely, no one has ever felt like their whole body was a cactus. On the same note, most of us have had mornings where we don't want to be touched or bothered. 

McDonald's is a very successful company that, even with constant pending litigation's, has remained a power-house in the business world. By keeping their ads new and fresh, they can constantly promote substandard food to the masses. And their tactics have worked. Whether you choose to indulge yourself in the McDonald's menu (I have abstained for

over 7 years), or make the decision that Mickey D's is not for you, their constant onslaught of witty promotions will catch your eye. This is one of the main reasons that McDonalds has celebrated such success. This year they ranked 106 in the Fortune 500.

Along with continued success in the fortune 500, McDonald's has also attained the rank of 12th in Fortune's "World's Most Admired Companies." Fortunes 50 This is largely due to their incredible marketing skills. They have captured society and continued to reel them in with their marketing campaign. This has allowed McDonald's to expand the company to position themselves within miles of anywhere you may be located. They are a company that circles the globe and continues to dominate the fast food industry.

 Nominated as one of The World's 17 Best Prints best advertisement prints in 2014, these images remind us of our weaknesses and give us a solution. If you feel fragile, eat McDonald's. If you feel anti-social, eat McDonald's. If you feel explosive, EAT MCDONALD'S!

Not only are the moods relevant, but the careers are engaging also. A laborer, a business man and a teacher are all subjects that most can relate to. The combinations are effective in multiple ways. They can appeal to all working class adults, by the Association Principle.  

Though I will never eat McDonald's, I look forward to future advertising campaigns.